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Job Purpose
To support the execution of overall brand and marketing activities, with a strong focus on digital marketing. The role will combine digital campaign management with market execution, dealer engagement, vendor management, POSM, events, activation, and marketing reporting.
Key Responsibilities
1. Digital Marketing & Content
Plan, execute, monitor, and optimize campaigns across Facebook, Instagram, YouTube, Google, LinkedIn, and other relevant platforms.
Manage social media content calendars, posting, boosting, paid campaigns, and basic community management.
Track campaign performance including reach, engagement, leads, CTR, CPC, conversions, and ROI, and prepare regular performance reports.
Coordinate with digital/creative agencies for content, campaigns, videos, and other digital assets.
Monitor digital trends, competitor activities, and new opportunities for the brands.
2. Market Operations & Dealer Engagement
Conduct regular regional dealer and market visits to assess brand visibility, shop branding, product display, and promotional execution.
Track competitor pricing, promotions, offers, new products, and other market developments.
Gather dealer, mechanic, sales team, and market feedback and convert findings into actionable marketing insights.
Support implementation and monitoring of regional marketing activities.
3. Vendor, POSM & Branding Management
Manage vendors for POSM, printing, signage, fabrication, shop branding, gifts, and other marketing requirements.
Coordinate with Supply Chain for procurement, production, distribution, and stock monitoring of marketing materials.
Visit vendor production/factory locations when required to inspect quality and ensure branding specifications are followed.
Maintain POSM/branding trackers and verify completed vendor work before payment processing.
4. Events & Brand Activation
Support the planning and nationwide execution of dealer conferences, dealer meets, mechanic programs, product launches, exhibitions, consumer campaigns, and brand activation.
Coordinate agencies, vendors, branding, logistics, and other event requirements.
Supervise on-ground execution and prepare post-event reports, feedback, and cost summaries.
5. Marketing Operations & Reporting
Coordinate with Sales, Supply Chain, Finance, agencies, and other internal teams for smooth execution of marketing activities.
Support quotations, PR/PO processes, bills, vendor payments, documentation, and marketing budget tracking.
Prepare weekly/monthly reports covering digital performance, market intelligence, visibility, POSM, competitor activities, and ongoing campaigns.
Support product launches, promotional campaigns, brand initiatives, and other day-to-day requirements of the Marketing team.
Hands-on experience with AI tools such as ChatGPT, Gemini, Canva AI, Adobe Firefly, or similar platforms.Knowledge of Photoshop, Illustrator, Canva, graphic design, or video editing.Understanding of SEO, GA4, website management, dashboards, or marketing automation.Photography, videography, or digital content creation skills.
https://bdjobs.com/h/details/1526676
Officer/Sr. Officer, Marketing
Rahimafrooz (Bangladesh) Limited
Category:Sales & Marketing
Published:27 Aug 2026
Deadline:12 Sep 2026