Officer/Sr. Officer, Digital Marketing

1.    Digital Marketing Strategy & Campaign Management

• Plan and execute integrated digital marketing campaigns aligned with brand and business objectives.

• Develop monthly digital marketing calendars and campaign plans.

• Manage paid advertising campaigns across Meta, Google, Linkedin and other relevant platforms.

• Optimize campaign performance to maximize ROI and cost efficiency.

• Coordinate promotional campaigns, product launches and seasonal activation.

 2.   Social Media Management

• Manage the company's official social media platforms.

• Develop engaging content in collaboration with creative agencies and internal stakeholders.

• Increase audience engagement and community growth.

• Monitor social conversations and respond appropriately where necessary.

• Track competitor activities and emerging digital trends.

 3.  Content Management

• Coordinate development of digital assets including Videos, Static creatives, Motion graphics, Blogs, Landing pages and   Product content

• Ensure brand consistency across all digital touchpoints.

 4.  Website & SEO

• Coordinate website updates and content publishing.

• Support Search Engine Optimization (SEO) initiatives

• Monitor website performance and user experience.

• Work with vendors to improve website functionality and search visibility.

 5.  Performance Marketing & Analytics

• Monitor campaign KPIs using Google Analytics 4, Meta Business Suite and other analytics tools.

• Prepare weekly and monthly performance reports.

• Analyze customer behavior and campaign effectiveness.

• Recommend optimization strategies based on data insights.

 6.  Vendor & Agency Management

• Coordinate with digital agencies and creative partners.

• Monitor agency deliverables and campaign timelines.

• Evaluate vendor performance and ensure quality execution.

• Manage digital marketing budgets efficiently

 7.   Digital Innovation

• Explore emerging digital marketing technologies.

• Utilize Al-powered tools for content generation, campaign optimization, customer insights, productivity improvement

• Recommend innovative digital marketing practices.

Experience in FMCG, consumer durable, automotive, electronics, battery, lubricant, or manufacturing industries will be preferred. Experience managing digital agencies and media buying is highly desirable.

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