Department: Brand & Communication
Reports To: Head of Marketing / Chief Marketing Officer (CMO)
Job Location: Corporate office, Banani, Dhaka-1213.
Position Overview
The Manager – Brand & Communication will lead the strategy, campaign planning, and execution for the brand across trade, corporate, and consumer segments. This role is crucial for establishing brand leadership, building equity among key influencers (electricians, consultants, architects), and driving trade channel growth in the Bangladesh cable market.
Key Responsibilities
A. Strategic Brand Management & Campaigns
Formulate and execute annual brand strategy, marketing budgets, and communication calendars tailored for both trade (B2B) and retail (B2C) segments.
Conceptualize and execute 360-degree brand campaigns (TVC/OVC, Print, OOH, Digital, and Radio).
Maintain brand health, positioning, and market reputation against key industry competitors.
B. Trade & Influencer Communication Programs
Develop engagement and loyalty programs targeting key channel stakeholders: electricians, electrical contractors, project engineers, and dealers/retailers.
Oversee nationwide trade-marketing executions, retail shop branding programs, and promotional schemes.
Plan and execute major corporate events, dealer conferences, and technical workshops.
Experience: 6 to 9 years of progressive experience in Brand Management. Experience in the Electrical Cables, Building Materials, Paints, Steel, or Cement industries in Bangladesh is strongly preferred.
https://bdjobs.com/h/details/1519481
