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Deadline was 13 Aug 2026. Browse open positions below.

Manager/ Sr.Manager – Brand & Communication

BBS Cables Ltd

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Job Summary

Sex type: Both

Job Nature:Full Time

Age:Na

Experience:6 to 9 yearsThe applicants should have experience in the following business area(s): Electric Wire/Cable

Educational Requirements: Bachelor of Business Administration (BBA) in MarketingMaster of Business Administration (MBA) in MarketingBachelor of Arts (BA) in Mass Communication & JournalismMaster of Arts (MA) in Mass Communication & JournalismBBA/MBA / Bachelor's in Marketing, Mass Communication, or a related discipline from a reputed university.

Job Location:Dhaka

Salary Range: Negotiable

Published: 09 Aug 2026

Deadline: 13 Aug 2026

Vacancy: --

Job Description

Department: Brand & Communication

Reports To: Head of Marketing / Chief Marketing Officer (CMO)

Job Location: Corporate office, Banani, Dhaka-1213.

Position Overview

The Manager – Brand & Communication will lead the strategy, campaign planning, and execution for the brand across trade, corporate, and consumer segments. This role is crucial for establishing brand leadership, building equity among key influencers (electricians, consultants, architects), and driving trade channel growth in the Bangladesh cable market.

Key Responsibilities

A. Strategic Brand Management & Campaigns

Formulate and execute annual brand strategy, marketing budgets, and communication calendars tailored for both trade (B2B) and retail (B2C) segments.
Conceptualize and execute 360-degree brand campaigns (TVC/OVC, Print, OOH, Digital, and Radio).
Maintain brand health, positioning, and market reputation against key industry competitors.

B. Trade & Influencer Communication Programs

Develop engagement and loyalty programs targeting key channel stakeholders: electricians, electrical contractors, project engineers, and dealers/retailers.
Oversee nationwide trade-marketing executions, retail shop branding programs, and promotional schemes.
Plan and execute major corporate events, dealer conferences, and technical workshops.

Job Requirements

Experience: 6 to 9 years of progressive experience in Brand Management. Experience in the Electrical Cables, Building Materials, Paints, Steel, or Cement industries in Bangladesh is strongly preferred.

Job Source

https://bdjobs.com/h/details/1519481

Applications Closed

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