Executive - Visual Merchandising (Fashion Retail - Sailor)

Visual Merchandising Strategy

• Develop and implement visual merchandising strategies aligned with the brand's positioning and seasonal campaigns.

• Ensure consistent execution of visual standards across all retail outlets.

• Interpret brand guidelines into impactful in-store visual experiences.

• Identify opportunities to improve store presentation and customer engagement.

Store Displays & Visual Presentation

• Design and execute attractive window displays, focal points, promotional areas, and in-store product presentations.

• Plan product placement to maximize visibility and commercial performance.

• Create seasonal, festive, promotional, and campaign-based visual concepts.

Space Planning & Store Layout

• Optimize store layouts to improve customer flow and shopping experience.

• Collaborate with Retail, Buying, Merchandising, and Store Development teams on new store openings, renovations, and layout improvements.

• Recommend fixture placement and display solutions to maximize selling space.

Execution & Coordination

• Coordinate with Marketing, Retail Operations, Procurement, and vendors for timely execution of visual projects.

• Source and supervise display materials, props, signage, mannequins, and fixtures.

Store Visit & Compliance

• Conduct regular store visits to audit visual merchandising standards.

• Provide feedback and corrective action plans to store teams.

• Monitor implementation of promotional campaigns and product launches.

Training & Team Development

• Train Outlet In-Charge and sales teams on visual merchandising principles and standards.

• Develop visual merchandising guidelines and SOPs.

• Coach store teams on product presentation, mannequin styling, folding techniques, and display maintenance.

Trend Research & Innovation

• Monitor global fashion, retail, design, and lifestyle trends.

• Analyze customer behavior and buying patterns to improve visual presentation.

• Benchmark competitors and recommend innovative merchandising ideas.

• Introduce creative concepts that enhance customer engagement and brand perception.

Performance Monitoring

• Evaluate the effectiveness of visual merchandising initiatives.

• Analyze sales performance related to product placement and promotional displays.

• Recommend improvements based on store performance, customer feedback, and sales data.

Age At least 25 years Strong creative and artistic sense with an eye for detail.Sound knowledge of visual merchandising principles, color coordination, and store layout planning.Proficiency in design/visualization tools. Excellent communication, coordination, and leadership skills.Ability to travel to different retail outlets as required.Willingness to work under pressure and meet tight deadlines during campaign/season.

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