Manager - Brand Strategy & Communication

Nagad Limited

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Job Summary

Sex type: Both

Job Nature:Full Time

Age:Na

Experience:8 to 9 yearsThe applicants should have experience in the following business area(s): Banks, Financial Technology (Fintech) Startup, Manufacturing (FMCG), Telecommunication, E-commerce, Group of Companies, Advertising Agency

Educational Requirements: Bachelor/HonorsConcentrated in Marketing, Business Administration, Communications, or a relevant discipline from a recognized university.Master’s degree in Marketing, Business Administration, or a relevant discipline will be considered an added advantage.

Job Location:Dhaka

Salary Range: Negotiable

Published: 19 Aug 2026

Deadline: 30 Aug 2026

Vacancy: 1

Job Description

Oversee the end-to-end marketing communication strategy across all communication platforms and ensure integrated execution across ATL, BTL, Digital, PR, Social Media, and Experiential channels, while ensuring consistent and impactful brand messaging across all consumer touchpoints.
Manage the planning and execution of large-scale national campaigns and flagship brand initiatives.
Develop go-to-market strategies for new products, services, and identified growth opportunities, while collaborating with Product, Technology, Commercial, Customer Experience, and other cross-functional teams to align brand and business objectives.
Drive integrated marketing initiatives that support business growth and customer acquisition.
Manage relationships with creative, media, production, and research agencies; evaluate agency performance against KPIs; coordinate pitch processes and agency appointments; and ensure high-quality creative output aligned with brand guidelines.
Utilize consumer and market research to guide communication strategy, track brand health metrics and awareness indicators, conduct post-campaign analysis and capture learnings, and monitor competitor advertising activities.
Manage the Brand & Communication budget, ensuring cost optimization and maximum return on investment; establish and monitor brand KPIs, campaign effectiveness, and long-term brand impact metrics; and provide campaign analysis and performance reports highlighting key insights.
Ensure proper documentation, compliance, and performance reporting for all brand activities.

Job Requirements

Minimum 7 years of relevant experiencePrior experience in fintech, MFS, banking, or another regulated, trust-driven category is highly preferredStrategic brand managementConsumer & market InsightsCampaign Performance & ROI MeasurementsCampaign briefing & creative evaluationAgency & Cross-functional stakeholder managementFinancial services regulatory announcement

Job Source

https://bdjobs.com/h/details/1523934

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