Assistant Manager- Brand & Marketing

Routine/Regular Job:

• Developing and executing marketing strategies that meet brand objectives.

• Conducting market research and competitor analysis to identify market trends and insights that aid in the development of new products.

• Managing creative agencies and vendors to create compelling brand campaigns that resonate with the target audience.

• Developing and implementing social media and digital campaigns across various platforms to promote brand awareness and engagement.

• Collaborating with product development teams to ensure that all new products are aligned with the brand's positioning and values.

Non-routine/Periodical Job:

• Coordinating with internal teams such as trade marketing, sales, supply chain, and distribution to ensure consistent brand messaging across all touchpoints.

• Analyzing and reporting on brand performance metrics to identify areas for improvement and make data-driven decisions for future marketing efforts.

• Prepare, monitor, and manage annual marketing budgets, ensuring efficient allocation of resources.

• Any others task assigned by management.

Age 28 to 36 years 5–7 years of experience in Brand/Marketing Management (preferably in FMCG or similar industry).Strong expertise in brand strategy, ATL/BTL/Digital marketing.Proven experience in innovation management.Strong analytical and financial acumen (budget, ROI, P&L understanding).Excellent leadership, stakeholder management and presentation skills.Ability to work cross-functionally in a fast-paced environment.Strong understanding of FMCG marketing, consumer behavior.Hands-on experience with brand launches and integrated marketing campaigns.Analytical mindset with ability to interpret data and insights.Excellent stakeholder management and communication skills.Strong project management and execution capabilities

https://bdjobs.com/h/details/1508092

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