Digital Marketing Executive

Indetechs Software Limited.

Category:Sales & Marketing

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Job Summary

Sex type: Both

Job Nature:Full Time

Age:Na

Experience:3 to 4 years

Educational Requirements: Master's Degree in marketing, Communications, or a related field

Job Location:Anywhere in Bangladesh

Salary Range: Negotiable

Published: 12 Jul 2026

Deadline: 11 Aug 2026

Vacancy: 1

Job Description

Role Overview

The Digital Marketing Executive will be responsible for planning, executing, and optimizing the organization’s digital marketing strategies to enhance brand visibility, generate leads, and drive engagement across multiple online channels. This role involves managing digital campaigns, analyzing performance metrics, improving SEO and website performance, and creating impactful content aligned with business goals. The position requires close collaboration with internal teams, including sales, IT, and project stakeholders, to ensure integrated and data-driven marketing initiatives. The ideal candidate is analytical, creative, and results-oriented, with hands-on experience in digital platforms, marketing tools, and performance tracking.

Responsibilities

Devise innovative digital marketing strategies and campaigns.
Create and implement a social media policy and framework for the organization.
Plan engaging digital content that increases customer engagement and enhances the organization’s online brand.
Conduct keyword research and competitor analysis.
Analyze digital marketing performance and metrics.
Plan, manage, and evaluate online marketing campaigns with the project focals.
Improve organic traffic, keyword rankings, search visibility, and website performance.
Manage on-page, off-page, and technical SEO activities.
Identify website issues affecting SEO performance and coordinate with the development team to fix them.
Work on ethical link-building, outreach, and digital PR opportunities.
Support content planning for websites, blogs, LinkedIn, newsletters, and other digital channels.
Manage website updates through the Odoo platform when required.
Implement strategies to drive traffic to the organization’s website and social media platforms.
Manage the digital marketing budget, including allocating budgets across different channels and platforms.
Produce regular/monthly digital dashboards for the DC&E Manager, reporting progress against set KPIs.
Work closely with teams in sales and IT to ensure all activities are integrated.
Identify trends and insights and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies through digital marketing.
Stay updated with the SEO trends, algorithm changes, and best digital marketing practices

Job Requirements

Strong understanding of digital marketing channels (LinkedIn, Facebook, YouTube, X, Instagram, etc.), including SEO, PPC, social media and email marketing, and display advertisingAbility to develop and implement effective digital marketing strategiesFamiliarity with digital campaign reportingFamiliarity with Odoo ERP or similar business management/ERP softwareProficiency in marketing automation toolsExcellent analytical skills, and experience with web analytics tools (e.g., Google Analytics)Strong project management skillsExcellent written and verbal communication skillsBasic design skills to create or modify visuals for social media posts, ads, and other digital contentBasic understanding of website structure, page speed, and technical website issuesUnderstanding of HTML and the ability to make basic website updates, troubleshoot issues, and work collaboratively with web developersFamiliarity with user experience (UX) and user interface (UI) principles to create user-friendly and visually appealing digital assetsKnowledge on Pay-per-click (PPC) advertising, data analysis, and reportingExperience working with software, IT, SaaS, EU-funded projects, sustainability, technology, or B2B content

Job Source

https://bdjobs.com/h/details/1508338