Assistant Manager/Deputy Manager - Brand (Polymer & Paints/Glass & Aluminium Industry)

Meghna Group of Industries (MGI) is one of the largest conglomerates in Bangladesh, is seeking experienced brand professionals for its Polymer & Paints industry/ Glass & Aluminium industry. The incumbent will develop and execute marketing initiatives for the assigned business category to strengthen brand positioning, increase customer engagement, and support market expansion. The incumbent will report to the Department Head & coordinate with sales, factory, supply chain, and external partners to implement brand strategies aligned with business objectives. The role requires hands-on involvement in integrated marketing campaigns, product launches, trade promotions, and market analysis to deliver measurable business results.

Job Responsibilities:

• Develop and implement brand strategies and marketing plans for the assigned Polymer & Paints/ Glass & Aluminium business to strengthen brand positioning and support business growth.
• Plan and execute integrated marketing campaigns across ATL, BTL, digital, and trade channels to enhance brand visibility, communicate product benefits, and generate customer demand.
• Coordinate with advertising agencies, digital partners, media agencies, and research firms to ensure timely delivery of marketing materials and consistent brand communication.
• Collaborate with sales, factory, supply chain, and relevant teams to align marketing activities with product availability, sales priorities, and market requirements.
• Analyze market trends, customer preferences, competitor activities, and trade feedback to identify opportunities for product differentiation, brand development, and market expansion.
• Organize product launches, exhibitions, trade programs, and promotional events to showcase product applications and strengthen engagement with customers and business partners.
• Develop engagement programs for dealers, distributors, retailers, and relevant influencers, including architects, engineers, contractors, painters, and fabricators, to build product preference within the assigned category.
• Assist to prepare brand budgets, monitor expenditure, and coordinate vendor selection and delivery within approved guidelines to ensure cost efficiency and quality execution.
• Evaluate campaign effectiveness, customer response, and return on marketing investment to recommend improvements and optimize resource utilization.
• Prepare and present regular reports on brand performance, marketing activities, budget utilization, and market insights to support management decisions.

Relevant experience in brand management or marketing within the Polymer, Paints, Glass, Aluminium or building materials industry.Sound understanding of brand positioning, product segmentation, customer behavior, and dealer–distributor networks.Proven ability to execute integrated marketing campaigns, product launches, trade promotions, and market activation programs.Excellent communication, presentation and interpersonal skills with proficiency in both Bangla and English.Willingness to travel across Bangladesh for market visits, trade engagement, and promotional activities.

https://bdjobs.com/h/details/1534305

• remote jobs
• Education News
• Weekly Jobs Newspaper
• Production & Commercial
• Driving / Motor Technician
• Agro based Industry
• Real Estate/Development
• Security Service
• IT & Telecommunication
• Accounting/Finance

• Crystal International Group Limited (HK)
• M/S. North Bengal Shipping Agencies (Pvt.) Ltd.
• Bardown Sports Inc
• GARI IMPORT.com.bd
• DEKKO Legacy Group
• Flora Agro Food & Beverage Ltd
• Noakhali Club Dhaka Limited
• Dynamic Agro Farm`s
• Shiropa Development Society
• ARICH CON LIMITED

• Anywhere in Bangladesh
• Chittagong
• Rajshahi
• Sylhet
• Mymensingh
• Barishal
• Khulna
• Rangpur
• Dhaka