Sales Manager, Liability (SPO-AVP)

• Lead, supervise and manage the Direct Sales Team (DST) responsible for retail liability sales and customer acquisition.

• Develop and implement effective sales strategies to achieve monthly, quarterly and annual retail deposit and liability targets.

• Set individual and team-wise targets for the DST and monitor performance against assigned business objectives.

• Drive acquisition of new retail customers and mobilize CASA, Savings, Current, Term Deposits, DPS and other retail deposit products of the Bank.

• Develop strategies for increasing the Bank's low-cost deposit base and stable retail funding.

• Identify potential customer segments, markets, institutions, corporate relationships and other business sources for deposit mobilization.

• Develop and maintain a strong pipeline of prospective customers and ensure timely conversion into quality liability business.

• Monitor daily sales activities, customer visits, leads, account openings, deposit mobilization and other key performance indicators of the DST.

• Conduct regular field visits and accompany team members to support customer acquisition and strengthen sales effectiveness.

• Coach, mentor and motivate DST members to improve individual productivity and achieve assigned targets.

• Establish and maintain strong relationships with high-value and prospective retail customers to increase deposits and customer retention.

• Develop opportunities for cross-selling and up-selling of the Bank's retail products and services to existing liability customers.

• Work closely with Branches to generate referrals and strengthen collaboration between the Branch network and the Direct Sales Team.

• Organize and participate in deposit mobilization campaigns, customer acquisition drives, corporate/institutional visits, fairs and other promotional activities.

• Ensure proper KYC, AML/CFT, customer due diligence and documentation in all liability acquisition activities.

• Monitor the quality and sustainability of deposits generated through the DST and ensure adherence to the Bank's approved deposit mobilization practices.

• Prepare and submit regular sales MIS, target-versus-achievement reports, pipeline reports, forecasts and performance dashboards to the Head of Retail Banking Division.

• Identify underperforming team members and take appropriate corrective and developmental measures in consultation with management.

• Support the design and implementation of appropriate sales incentive and performance measurement mechanisms for the Direct Sales Team.

• Perform any other duties and responsibilities assigned by the Management from time to time.

Age At least 32 years

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