Join Our Vision for People Excellence!
Dekko Food Limited, a leading FMCG organization in Bangladesh, is strengthening its people strategy to drive sustainable growth and transformation. We are seeking a high-potential Marketing professional to join as Senior Executive, Marketing working closely with senior leadership to enhance organizational capability and strengthen the leadership pipeline.
Core Responsibilities:
Brand Management
- Assist in developing and executing annual brand plans aligned with business objectives.
- Monitor brand performance, market share, sales trends, and consumer insights.
- Support new product development (NPD), product renovation, and packaging development initiatives.
- Ensure consistent brand positioning and communication across all consumer touchpoints.
Marketing & Communication
- Plan, coordinate, and execute ATL, BTL, and digital marketing campaigns.
- Liaise with creative, media, digital, and activation agencies to ensure timely delivery of marketing materials.
- Monitor campaign effectiveness and prepare post-campaign evaluation reports.
- Manage social media and digital brand activities in collaboration with relevant stakeholders.
Market Research & Consumer Insights
- Conduct market analysis, competitor tracking, and consumer research.
- Analyze consumer behavior, market trends, and category performance to identify growth opportunities.
- Generate actionable insights and recommendations for brand development.
Trade & Sales Support
- Work closely with Sales and Trade Marketing teams to develop promotional activities.
- Support execution of trade programs, consumer promotions, and merchandising initiatives.
- Ensure effective communication of brand strategies to the sales team.
Budget & Reporting
- Assist in preparing and monitoring brand budgets.
- Track marketing expenditures and ensure efficient utilization of resources.
- Prepare regular reports, presentations, and business reviews for management.
Age At most 35 years Required Skills:Strong understanding of brand management principles and FMCG marketing.Knowledge of ATL, BTL, Digital Marketing, and Consumer Promotions.Excellent analytical and problem-solving skills.Strong communication, presentation, and interpersonal skills.Ability to manage multiple projects and meet deadlines.Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.Experience in market research and data analysis will be an added advantage. Creative mindset with attention to detail.Other Requirements:Experience in launching and managing FMCG brands/products will be preferred.Strong understanding of consumer behavior and market dynamics.Ability to work effectively in a fast-paced and result-oriented environment.Willingness to travel as required for market visits and brand activities.
https://bdjobs.com/h/details/1497955
