Jamuna Group Head of Branding (Electronics Division)

Job Description / Responsibility

• Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
• Planning and execution of all communications and media actions on all channels, including online and social media
• Assisting with product development, pricing and new product launches as well as developing new business opportunities
• Lead creative development to motivate the target audience to "take action" and maintain product branding
• Managing the budget for advertising and promotional items
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors' activities
• Manage a team of marketing people working on brand initiatives.
• Overall responsibility for brand management and to enhance brand awareness, image and equity.
• Planning publicity strategies and campaigns.
• Dealing with inquiries from the public, the press, and related organizations.
• Organizing promotional events such as press conferences, open days, exhibitions, tours and visits.
• Providing clients with information about new promotional opportunities and current PR campaigns progress.
• Analyzing media coverage, handling social media (Facebook, twitter, LinkedIn etc.) and develop content for this.
• Designing, writing and/or producing presentations, press releases, articles, leaflets, 'in-house' journals, reports, publicity brochures, information for web sites and promotional videos.

Job Nature

Full Time

Educational Requirements

• Master of Business Administration (MBA) in Marketing
• Degree in Media & Communication will be an added advantages

Experience Requirements

At least 10 year(s)

Job Requirements

• Age at least 35 years

Job Location

Dhaka

Salary Range

Negotiable

Other Benefits

• T/A, Mobile bill
• Salary Review: Yearly
• Festival Bonus: 2
• As per company policy