Sr. Officer: ATL & BTL

1.    ATL (Above-the-Line) Marketing

• Plan and execute mass media campaigns (TV, radio newspaper. Dillboards

• Coordinate with advertising agencies for campaign development

• Manage brand communication and messaging consistency

• Monitor campaign performance (reach, impressions ROI)

• Develop annual AT, marketing calendar

2.    BTL Below-the-ne) Marketing

• Organize promotional activities (events activations, roadshows, trade marketing)

• Manage POSM (Point of Sale Materials) like banners posters, leaflets

• Coordinate with sales team for field marketing execution

• Plan dealer/retailer engagement programs

3.    General Marketing Responsibilities

• Assist in brand strategy and campaign planning

• Budget planning and cost control for ATL & BTL activities

• Analyze campaign effectiveness and prepare reports

• Maintain vendor/agency relationships

• Work closely with digital marketing team (if applicable)

Age 26 to 32 yearsOnly Male Industry Preference:·       -Automobiles/Purchase.

https://bdjobs.com/h/details/1519110

• remote jobs
• Education News
• Weekly Jobs Newspaper
• Production & Commercial
• Driving / Motor Technician
• Agro based Industry
• Real Estate/Development
• Security Service
• IT & Telecommunication
• Accounting/Finance

• Crystal International Group Limited (HK)
• M/S. North Bengal Shipping Agencies (Pvt.) Ltd.
• Bardown Sports Inc
• GARI IMPORT.com.bd
• DEKKO Legacy Group
• Flora Agro Food & Beverage Ltd
• Noakhali Club Dhaka Limited
• Dynamic Agro Farm`s
• Shiropa Development Society
• ARICH CON LIMITED

• Anywhere in Bangladesh
• Chittagong
• Rajshahi
• Sylhet
• Mymensingh
• Barishal
• Khulna
• Rangpur
• Dhaka