1. ATL (Above-the-Line) Marketing
Plan and execute mass media campaigns (TV, radio newspaper. Dillboards
Coordinate with advertising agencies for campaign development
Manage brand communication and messaging consistency
Monitor campaign performance (reach, impressions ROI)
Develop annual AT, marketing calendar
2. BTL Below-the-ne) Marketing
Organize promotional activities (events activations, roadshows, trade marketing)
Manage POSM (Point of Sale Materials) like banners posters, leaflets
Coordinate with sales team for field marketing execution
Plan dealer/retailer engagement programs
3. General Marketing Responsibilities
Assist in brand strategy and campaign planning
Budget planning and cost control for ATL & BTL activities
Analyze campaign effectiveness and prepare reports
Maintain vendor/agency relationships
Work closely with digital marketing team (if applicable)
Age 26 to 32 yearsOnly Male Industry Preference:ยท -Automobiles/Purchase.
https://bdjobs.com/h/details/1519110
